I know there are a few of masters of the art of creating magical code
on the TextMate list. I'm wondering if TextMate, with a little,
perhaps a lot, of clever programming might be the solution to a very
common small business problem.
Many small business owners are searching for a simple way to create
and send customized boilerplate email to individuals and occasionally
to Address Book groups. Before you get the wrong idea, I'm *not*
referring to the usual 'bulk' email program, that market is already
I know small business owners would be delighted to discover a
straightforward, highly automated way to welcome new customers and
periodically communicate with them by email.
Marketcircle's Daylite, an OpenBase SQL CRM, is the best solution I've
been able to find. Objective-Decision's Contactizer Pro, Christian
Fries' Serial Mail and MacTank's Mail Template also attempt to address
this need. Bulk mail programs aren't likely to be the answer.
- family businesses are usually frugal
- paraphrasing Occam/Ockham "All other things being equal, the
simplest solution is the best."
- leverage Apple's Address Book
- leverage Apple's Mail
- use TextMate to create email merge templates (provide an easy way to
add Address Book fields to the merge template. Joe Pagliaro does this
nicely with drop-down Address Book field selection in his program
- merge data from Address Book into the TextMate merge template and
transfer the merged text to Apple Mail for editing and sending
1. Select an existing Address Book client record (Spotlight)
2. Select a merge template (right click)
3. Magic happens, an email appears in Apple's Mail, ready to send.
I'm not a coder, so, it's a given that my idea may be ridiculous. It's
possible Christian Fries was on the right track with Serial Mail.