On May 25, 2007, at 7:55 PM, Constantinos Neophytou ♎ wrote:

On May 26, 2007, at 2:47 AM, Cliff Pruitt wrote:
...
probably so... i guess the real question is what market is the tee going after?

A tee-shirt doesn't go after a market.  It goes on your torso.

a single design might not make much sense other than just the name/logo

Just the name/logo makes perfect sense.

Our life is frittered away by detail. An honest man has hardly need to count more than his ten fingers, or in extreme cases he may add his ten toes, and lump the rest. Simplicity, simplicity, simplicity! I say, let your affairs be as two or three, and not a hundred or a thousand; instead of a million count half a dozen, and keep your accounts on your thumb nail.
- Henry David Thoreau

Emerson replied, "I think one 'simplify' would have sufficed."

Badly quoted, but you get the point...

S